PIVOTING DIGITAL

A group coaching experience for beginner and aspiring coaches that want to build a sustainable online business that creates the freedom to live life on their own terms

Are you ready to bet on yourself?

I know everything I need, take me straight to checkout Dulce! Book a 15-min call with Dulce

You've probably seen what's possible online

The freedom to take charge of your own time, to live life spontaneously, and to be your own boss, but you don’t know where to start?

These Sound familiar?

  • You started Googling, “how to start a coaching business,” and binged some Youtube videos only to be left more confused and overwhelmed than when you started?
  • You question if you’re capable of creating your own coaching business since you don’t know, what you don’t know (selling on social media, what!?)
  • You know the life you want but you just can't figure out how to get there without trading more time for money
  • Maybe you’re already putting in the work to jumpstart your coaching business and yet the effort doesn’t match the results (and you’re ready burn your vision to the ground)
  • Maybe you want to jump on the “great resignation” bandwagon to try this whole “work-from-anywhere dream life thing” but it’s been a couple of months now and you’re nowhere close working from Mexico City
  • You fear that you’ll be stuck in the same routine and living for the weekends and counting down to those two weeks paid vacation you're allotted each year?

Despite all of this, you know that you can build a business that gives you the FREEDOM to live life on your own terms…

But you know that you can’t go on like this much longer- spinning your wheels and trying to figure things out on your own.

What if I told you there was a way to get paid for the skills, knowledge, and the experience you're already passionate about?

A way that aligns to the life you want, and a business that supports it.       

I have just the thing for you!

If you’re done trying to figure it all out on your own and crossing your fingers that all those freebies you downloaded will get your business off the ground. Keep reading

Pursuing your dreams is uncomfortable and courageous and for me, it was untraditional to what was expected of me

Buenos dias, I'm Dulce! I'm a First Gen Mexicana, daughter of a single Immigrant mother who was on the traditional path to "success" and the "American Dream."

I was well on my way! I had the opportunity to start my corporate-ladder-climbing career at a young age of 15. 

I went to college, to end up in a pretty lux job on Wall Street, traveling the world. Even made it to an Exec-Level position responsible for my own teams across NYC, and Miami.

Corporate burnout led me to discover the power of social media and organic marketing when I landed a 6-fig corporate contract via Instagram DMs. My coaching side-hustle began as a social media coach. It gave me the opportunity to quit corporate for good! 

When the pandemic shook our world, I took the combined knowledge of my corporate background with my social media coaching business to create this signature mastermind like experience, Pivoting Digital®

Scroll for my clients results...

THAT’S Why I Created Pivoting Digital®

To show you a path forward, a roadmap to build a business on YOUR terms

Don't just take it from me, hear what Pivoting Digital Alumni have to say

 
 
 
 

Introducing Pivoting Digital®

A group coaching program for the beginner and aspiring coach that wants to build a business where they can make more, and pursuit FREEDOM all while doing what they love (Now for one year!)

This isn’t a cookie cutter blueprint because building a business is not a one-size-fits-all situation. 

There’s million ways to be successful in this online space and I believe that you deserve a business that makes sense for your needs, your lifestyle, your experiences and your circumstances. 

My goal in this program is to equip and empower you with the knowledge to make your own decisions on what type of business you want to have.

Take me to checkout Dulce

Check out what's inside

What makes Pivoting Digital® Different?

 

The StructureI want to consciously honor your humanity and pace. Life happens, and building a sustainable business isn't built overnight, which is why Pivoting Digital is now a one year group coaching experience

The Community. Being an entrepreneur is like an emotional rollercoaster. One day you’re feeling like you can take on anything and the next can’t be bothered to get out of bed. And NO strategy out there can compare to the support of people that GET you and want to see you win. Which is why you get lifetime access to the community, so you can continue to grow in community for life.

Do It Your Way. No other coaching programs empower you to do things 100% your way verse creating the copy cat version of your coach. Not only do we empower you to make the best decisions for YOU, we have a lesson inside to teach you How To Question Your Coach! This is your business, do it your way!

Spicy Coaching- I'm a Latina through and through and my coaching style reflects that. I can hold space for you when you need it and give you the zero B.S. no fluff spicy tough love we all need as business owners and CEO's from time to time. I promise It all comes from a place of love

Hear from more Pivoting Digital® Grads

because if you know me, I bring receipts.

 
 
 
 

SUPPORT EVERY STEP OF THE WAY

Here's The Curriculum Breakdown

If you’re not waking up on a Monday morning ready to take on the week, building a business can get overwhelming FAST. Which is why you need to create strong foundations that will set you up for long term and sustainable success *even* after the program. In this module I’ll be showing you the ropes on how to balance your day to day, manage your finances and prioritize investments.

  • Time, Priorities, and Organization for Success!
  • You’re a CEO, Own it!
  • Implementing CEO Days
  • CEO Boundaries, like a BO$$
  • CEO Monday; Let’s Talk Dinero $
  • CEO Investment Priorities

Being a business owner is not all rainbows and butterflies. You’ll face challenges, and roadblocks along the way and I want you to be empowered with tools that will help you solve problems like a CEO. This is your business and I want you to be able to TRUST yourself,  and trust that you know what’s best for it. Even if that means you questioning the teachings in this program or my thought process. This is a safe space and you are welcome to take what you want and leave what doesn’t resonate.

  • Pivoting Digital: Set Your S.M.A.R.T Goal
  • Problem Solving CEO’s
  • Your Business. Your Way.
  • How to Question Your Coach

We’re doing things differently in this module. If you’ve worked on your “ideal client avatar” before this, I want you to scrap it. We’re going in-depth on your why, your mission and your purpose and how this connects you to your dream community’s characteristics, motivators, behaviors and ultimate desires. Because the only way you can connect with them is at an interpersonal level.

  • Your Story. Your Power.
  • Your Dream Community
  • Finding Your Niche
  • Your Purpose Statement
  • Attract Your Community
  • Instagram for Business

Inside Pivoting Digital our students have the choice to choose their path because no two businesses are alike and we support that wholeheartedly! You will choose your path whether it's 1:1 private coaching, a group coaching program, or a built out online course! Whichever path you choose, the curriculum is designed to support your graduation overtime from one type of offer to the next! 

Lessons included but not limited to based off the path of your choice are:

  • Digital Product Suites: An Intro
  • Validate Your Idea
  • Building Your New Offer
  • Package to Sell New Offer
  • Name Your New Signature Offer
  • Pricing, Price Psychology and Ethical Payment Plans
  • Legally Protect New Offer w. Kelli

Social media has changed the game for business owners completely but the truth is you don’t own your social media audiences. What do I mean by this? You’re constantly at the mercy of platforms crashing and the ever-changing algorithm. BUT..with an email list, you are in control. Email marketing doesn’t have to be scary, I’ve broken it down for you in the simplest way so that by the end of the module you’ll leave feeling accomplished after creating and launching your very own lead magnet to support your journey in identifying your hot leads and welcoming your first clients!

  • Understanding organic marketing sales funnels
  • Creating Your First Lead Magnet
  • Implementing an Email Nurture Sequence
  • Launching Your Lead Magnet

Launching isn’t as complicated or scary as you think. But I know that first time scaries are real (I know this first hand!) which is why we’ll work on your mindset to help you get around this. In this module you’ll learn the different phases of launching through social media, and the best launch option for YOU. Again, there’s “it’s this way or the highway” to launching, you can totally make it your own. In fact, if your offer is 1:1 coaching/consulting you don’t even need to launch.

  • Launching 101: Mindset, Goals and Recommended Practices
  • The 4 Phases of a Social Media Launch
  • The Best Launch Option for YOU
  • Launch Option for Group Programs and Online Courses
  • Launch Option for High Ticket 1:1 Private Coaching

You might be thinking that you hate sales, that you’re not good at it, and that it’s sleazy but I’m telling you that it doesn’t have to be. And to be able to start selling your new offers confidently you need to master your mindset around sales. In this module you’ll also learn more about how to use sales and buyer psychology because this will impact the way you show up, and communicate with your community

  • Sales Mindset
  • Sales Call Application Setup
  • How to Lead Sales Calls without anxiety and stress
  • Social Media Sales Psychology 
  • Buyer Psychology- understanding why your clients buy
  • Collecting and Sharing Social Proof that converts
  • Converting DM’s to Sales
  • Selling on Stories: The Formula
  • IG Story Sales Template
  • Your First Sales Page- (No Website Necessary!)

Now I’m not just going to leave you hanging after you’ve closed your first client. You’ll need to create a customer experience that will keep them coming back for more. And I’m providing you with all the tools you need to take out the guesswork of how to onboard new clients, how to collect testimonials and how to debrief after a launch.

  • Onboarding New Clients
  • Must-Have Templates
  • How to Collect Testimonials
  • Post Launch Reflections

Want to know what the end of the tunnel could look like for YOU?

Some mind-blowing wins that Pivoting Digital Alums experienced.

Developed a 1:1 coaching program, launched it, sold it out and quadrupled their investment

Enrolled 90 students into a FIRST course with zero launching experience

Created their first signature offer and made their investment back within two months

Went from idea to being on dozens of panels, hosting workshops and working with 1:1 clients

Quit their 9 to 5 and replaced their incomes with a business they love

Before we put a ring on it, let’s make sure you’re in the right room.

I don’t want to waste you're time

This is perfect for you if:

  • You are a beginner or aspiring coach that want to build a business on your own terms 
  • You’re willing to get out of your comfort zone
  • You are ready to own your role as a CEO and create sustainable business foundations
  • You’re serious about reaching your goals and willing to work on your mindset 
  • You’re willing to question me if something doesn’t resonate with you (Don’t worry I don’t bite!)

This is NOT for you if:

  • You're not willing to be coached and guided when needed
  • You want to skip through the lessons and expect to get results ASAP
  • You’re not ready to invest your time on your business because it’s just a “hobby”
  • You don’t like working in a group setting and prefer to do things on your own

The Proof Is In The Pudding...

 
 
 
 

The Question Isn't Whether
You Will Make Your Money Back...

IT'S HOW MANY TIMES YOU WILL BE ABLE TO DO IT?

Let’s do this thing!

The total value of the program is more than $17,700
But you’re not even going to pay 1/4 of that.
You can get the entire program and a year of weekly coaching support for just

Pay In Full

$3,333

Once

  • 52 weeks of Pivoting Digital Resource Library of 50+ video trainings ($3,000 Value)
  • 50 weeks of Coaching Calls with hot seat coaching ($10,000+ Value)
  • 50 weeks of unlimited community access for questions and support ($3,500+ Value)
  • All Resources, Templates, and Worksheets Included ($1,200 Value)
  • BONUS #1 Growing Industry Expert Guest Vault ($2,500 Value)
  • BONUS #2 Algorithm Proof Instagram self-paced course ($397 value)
1 Payment of $3,333

6x Payment Plan

$577

Monthly for 6 months

  • 52 weeks of Pivoting Digital Resource Library of 50+ video trainings ($3,000 Value)
  • 50 weeks of Coaching Calls with hot seat coaching ($10,000+ Value)
  • 50 weeks of unlimited community access for questions and support ($3,500+ Value)
  • All Resources, Templates, and Worksheets Included ($1,200 Value)
  • BONUS #1 Growing Industry Expert Guest Vault ($2,500 Value)
  • BONUS #2 Algorithm Proof Instagram self-paced course ($397 value)
6 Payments of $577

12x Payment Plan

$333

Monthly for 12 months

  • 52 weeks of Pivoting Digital Resource Library of 50+ video trainings ($3,000 Value)
  • 50 weeks of Coaching Calls with hot seat coaching ($10,000+ Value)
  • 50 weeks of unlimited community access for questions and support ($3,500+ Value)
  • All Resources, Templates, and Worksheets Included ($1,200 Value)
  • BONUS #1 Growing Industry Expert Guest Vault ($2,500 Value)
  • BONUS #2 Algorithm Proof Instagram self-paced course ($397 value)
12 Payments of $333

Got Burning Q's?

How soon can I make my investment back?

Would you believe me if I told you that you could make your investment back with only 7 clients? Yep, ONLY seven clients. 

Let's say you create a digital program that's 5-7 weeks for $497 per person. That's it, $497. 

If you enroll 7 clients, you will have made $3,479 and surpassed your investment!

Now I'm not saying you're going to charge $497 for your first course because most students inside Pivoting Digital charge quite a bit more after that have mapped out and created their very first offer but with this example I simply wanted to show you what was possible!

How long is the program?

This is a self-paced course that you can finish in just 12 weeks. But the access and support you’ll get is for a full year. I know that sometimes as business owners we forget that other people might be going through certain things and I wanted to hold space for that in my program.

How much access will I have to you?

You get plenty of access to me through our coaching calls and the private slack community. However this is not a private coaching experience. 

How much time commitment should I plan for?

This is a self-paced program which means you can pop open your laptop and watch them at your own time. But it’s safe to say that if you can dedicate around 45--90 minutes a day you’ll make a good pace. At the end of the day you’re going to get what you’re willing to put in.

Do I have to use Instagram?

Not at all! Pivot Digital is not an Instagram focused program. The goal is to educate you with proven psychology strategies behind organic marketing and selling on social media. We’ve had students apply the same principles they learned here and sell their offer on Facebook, Instagram, Tik Tok and even LinkedIn.

I want to include ads in my strategy, will I learn more about this?

Nope! We focus on organic marketing strategies. If your main goal is to grow your business through paid advertising this might not be the right program for you at this point.

Do I need an established presence on social media?

Not at all! You don’t have it figured out right now because you’ll work on creating a business that works for you throughout the program

Can you tell me more about the beginner and aspiring coaches that have taken this program?

We've had the honor of supporting creative entrepreneurs in all industries, here are some examples:

Social Media Managers

Fitness Professionals

Marketers

Career Coaches

Photographers

Beauty Industry Pro's

Lawyers

Wellness, Healing, Meditation Practitioners

Corporate Individuals

Financial Educators

Latina Coaches

Belly Dancers

Estheticians

Models

Podcasters

Agency Owners

Website & Graphic Designers

Doula's

Accountants

Sex and Relationship Coaches

*Insert your industry here*

The choice is yours…

How much longer can you afford to stay where you are?

More Results

"

I remember first learning about Dulce and thinking what a Boss. A Latina, first-gen who was absolutely killing it. I would go to her free trainings and received so much value from it. I knew that sooner or later I had to work with her. So when she posted that Pivoting Digital not only included her genius but also Kelli and Tani I knew the time was now. At the time I knew I wanted to start a business but need help with the launch process. I felt stuck and I knew that I need Dulce to help me move forward with my business. My experience working with Dulce was amazing, she helped me completely develop my business offering and get crystal clear on what I was offering, made me feel confident in my launch and sales process, and supported my growth as an entrepreneur. I think anyone who is interested in working with Dulce should take the leap.  She shares so much knowledge, gives you genuine support, expert guidance, loving butt-kicking. She cares so much about every single person she works with and puts so much of her time and energy to help you succeed. And that's what you ultimately want from a coach someone who will guide you, teach you what they know, rally for you, and give it to you straight. I couldn't have asked for a better coach and would recommend her to anyone interested in launching their business!!

"
Katherina Najera, Small Business Strategist
"

Before I began working with Dulce, I had previously launched my own online course, however, it wasn't at all where I wanted it to be. It lacked a lot and I wasn't sure what or where to even go to make it as successful as I wanted it to be. I was completely lost and continued to hold off on launching another round because I knew it wouldn't provide value like I imagined it should.

I redesigned the full blueprint for my course, and relaunched it. I have made back my investment of having Dulce as my coach as well as have doubled the amount. I finally feel aligned with my business, after 2 years!

Joining Pivoting Digital was the best investment for my business and I will definitely continue to learn from Dulce!

"
Heather Caldera, Instagram Coach
"

Earlier this year I was feeling frustrated with my business. I wanted to break up with it!

Then came Pivoting Digital with Dulce. She helped me to gain clarity and for that, I am forever grateful. She helped me to realize where I was missing the mark and that I could be multi-passionate within my business.

With Dulce's support and the entire Pivoting Digital Community I was able to create and launch a mini training series that was specifically targeted to my ideal client. The results blew my mind and far surpassed my expectations!

Prior to my experience in Pivoting Digital I had extreme doubt in my ability to step up into that specific leadership/educator roll but thanks to Dulce I realized that I am 100% qualified and worth the investment for my time and knowledge. 

"
Mandie Garmon, Esthetician & Owner Remedy Beaty Co.
"

If you've been looking to jump into the digital business world you NEED to take this course from Dulce.

Before I met her I really struggled with self confidence and was absolutely terrified of creating a digital offer. She made me realize I had so much to give in the space. She gave me a blueprint to get out of my comfort zone and extend my knowledge so much more than I imagined. I had an idea of what I wanted to create but had absolutely no idea how to do it. The women in the group are so inspiring and I love the sense of community.

If you're hesitant to jump in...I get it I was too! But I can tell you that your only regret would not be jumping. Business aside Dulce is an incredible human being who brings a light to this world that you would be crazy not to bask in! She's really good at helping people make money too!

"
Ashley Miller, Doula
"

Before I started working with Dulce, I wanted to create something digital for passive income but had no idea where to even start. I was struggling because I had never done anything like this before. I was lost and confused!

Within weeks of Pivoting Digital the amount of knowledge I gained is absolutely unimaginable. Taking the leap and signing up for Pivoting Digital has opened so many doors for me that I couldn’t even fathom.

I know it can be hard to make the investment in yourself. It feels like your being selfish. Believe me, I’ve been OBSESSED with Dulce for over a year now. I’ve heard her speak at live events, watched her grow her online coaching business. I’ve seen her passion time and time again. I didn’t even hesitate to sign up because I know she will deliver and she is worth every penny! She’s holds you accountable, gives you constructive criticism, and truly cares about you and your business.

Do yourself the favor and if you have been struggling about the idea of investing in yourself and business, I promise it change your life and business completely! 

"
Jesse Mamula, Micro-blading Artist & Educator
"

Before I met Dulce I wasn't confident developing new online offers. I had so many great ideas, but just wasn't sure where to start so I kept putting it on the back burner. I felt like my business had so much potential, but I was too wrapped up in self doubt and fear to make the next big steps I had been wanting for my business!

I am so happy I made the commitment to join Pivoting Digital. As a new business owner it is so easy to get lost in the laundry list of items you need to do to be successful. Dulce's course made it easy to stay on track, and feel like I could actually check items off my list to get my online business off the ground. 

I had never invested in my business or self development before, and I am SO happy I chose to take the leap and join Pivoting Digital. It's the perfect course for business owners that want to create something, but have no idea where to start and need support. Not only do you get access to Dulce's expertise, but you'll gain a hype team of other members who are in the exact same position you are in! There is endless support!

"
Sarah Beardsley, Social Media Strategist
"

I had this dream of creating a travel course, but couldn't find the time to finish it, didn't have the motivation and didn't know anything about selling it to my audience. I knew I wanted to turn my idea into a tangible course, but I couldn't figure out how to make it happen. 

After Pivoting Digital with Dulce, I learned how to niche down my audience, create a sales page, create my course, and sell my course! She taught me I'm worth pricing my offer higher and that I can actually sell this digital product! I'm so overwhelmed by how well this has gone and happy to finally have my course out in the world for people to buy!

 I've had this idea at the top of my mind for 2+ years and it feels so good to finally have made it happen!

If you have something on your mind or have been thinking about creating an offering or product, this course will help you actually go for it! There's no stopping you when you're in this course because you'll have the motivation to follow through from creation all the way to launch. I'm so glad I had the support of Dulce and the women in the group because if I never took Pivoting Digital, I would never have had this new stream of income and I may have never created it in the first place. THANK YOU!!

"
Katie Williams, Travel Blogger
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