I’m a first-generation American, daughter of a single immigrant mother. As such, I’d say I’ve been a hard-working, overachiever since I can remember. When your parents uproot their lives and leave their family, culture, and home behind to give you a better life, we hold very high standards for ourselves to make them proud, at least I know I've tried. It makes our experience growing up in the US different from most. Watching our parents work endlessly to support us in a country where they may not speak the same language, or translating important documents, bank statements, and doctor appointments.
Spanish was my first language - I didn’t learn English until I attended school. My mother had a rule in our home, we could speak English at school but we were only allowed to speak Spanish at home. This was for two reasons: she didn’t want us to forget how to speak our native language, and she also didn’t speak English. I have four other siblings, and out of the five of us, I loved school the most. I prioritized working hard at my English so that I could be equally proficient in both languages.
I didn’t know it then, but mastering both languages would really pay off. I got my first corporate internship (while still in high school) at a financial institution. I had a lot of different responsibilities, but at that time, I was one of the only Spanish-speaking member service specialists, so I would often take any incoming calls from Spanish-speaking clients and translate for them across different branches. It came naturally and also made me a valuable intern.
Only 6 months later I’d be offered a full-time paid position. Working at that financial institution would help put me through the next four years of college.
Once I graduated, I landed a job as an Events Coordinator for a global company based out of the UK with an office on Wall Street, which meant moving to New York. I had gone to school for Business, Accounting, and Finance, this was my first pivot in my career, moving from finance to events, but I went with it. It was a dream come true to move to New York City.
This was also the second time I realized the value of my Mexican culture and background. I had been hired for their Latin America division, planning B2B events and working with C-level executives across central America from Mexico, to Panama, Colombia, and Brazil.
Now, I was doing more than speaking my native language with clients, I was also learning, navigating, and translating cultural norms of how business is conducted differently in Latin America vs the US and UK.
I absorbed every experience I could. After years of hard work, I was promoted to The Director of Events position for both US, and LATAM. It was an incredible experience to hire, train, and work with a team across NY and Miami. I spent 6 years managing B2B events, getting the opportunity to travel internationally, hiring and train my own team, and work with C-level executives from various Fortune 500 companies.
Then, I landed a six-figure contract for a Mexican tequila brand through Instagram DMs. It really felt like a dream job at the time, and it was another realization of how my background played a huge role in landing this job, as well as my social media experience. This time the roles were reverse, instead of helping an American company establish itself in Latin America, I would have the opportunity to support a Mexican brand launch in the U.S. Market.
My last corporate role, before I decided to go all-in to entrepreneurship, was something I wasn't actively looking for. By this time I was freelancing with Social Media Marketing and Events clients while starting in coaching when I discovered a local financial company, looking for someone bilingual to spearhead the opening of their new market in LATAM, Peru. The position was so unique, it felt aligned.
Now, as a multi-six-figure entrepreneur, I work with all sorts of business owners from lots of different backgrounds. I’m still navigating how to incorporate my background and Spanish into my work, but I’m making a start by offering scholarships to women of color who are ready to pivot digitally in their business.
I’m on a mission to be the first in my family to build wealth, to be a woman of color who honors her worth, and to support other women of color entrepreneurs. Because the more I can support other women of color and daughters of immigrants in creating MORE for their families via their business, that ripple effect is how we can start creating social change.