2020 was a huge year for my business, as I turned over six-figures in less than six months in the midst of a global pandemic. These are some lessons, memorable moments, and takeaways that ultimately contributed to my business taking off the way it did
I’ve never played by the rulebook, and this is mostly due to the ‘rules’ set out by "industry standards" not working for me. Every launch in my business this year was out of complete alignment, because it felt right. What does that even mean? I wasn't following any guidelines other than my own. I experimented, had fun, launched in new ways I hadn't seen before. I experimented by hosting the first "open house" of it's kind for a digital product launch.
Letting go of what I thought I should be doing, or how it's supposed to be done has given me more space to play, and experiment. It's no coincidence the role this has played, I now consistently have five-figure launches. There is no one-size-fits-all blueprint to be a successful entrepreneur.
I'm incredibly proud about the The Digital Entrepreneurs Society, a FB Community I have built where no matter what stage a member is, they can learn from me both paid and for FREE. I don’t believe in a scarcity mindset or in gatekeeping knowledge. Not everyone is at a stage where they can invest in high-ticket coaching, nor do they need it, yet. Show up for your community and serve.
Staying active in my Facebook community also gives my members a sneak peek into my coaching style, because if I’m providing this much value to my free community, imagine what I’m delivering to my paid clients? As more and more people joined my The Digital Entrepreneurs Society, the more interest I was getting for my group programs and private coaching.
You can’t depend on inspiration and strategy alone for a successful business. It doesn’t matter how much money you’re making, if you’re not looking after your mindset on the daily. It’s all in the details: the habits you keep, what you’re feeding your mind, and forcing yourself to show up.
If you’re not maintaining your mental strength and self-discipline, you are only going to get so far in your goals. I did this by participating in 75 Hard, and after I completed the program, I continued implementing parts of it into my daily routine to keep on top of my mental strength, so I can keep striving towards my big goals and visions.
Investing in myself played a pivotal role to my growth. I wouldn't have seen the results and transformation I did in such a short time frame without the support, guidance, accountability, and mentorship from coaches.
Identify what areas of your business need support for growth, is it tactical, mindset, or niche coaching? There is someone out there for every area of your personal development and business growth. Do your research.
Investing in yourself doesn't always equate to financial investments. This can also include investing your time and energy in books, webinars, tutorials, etc. Personal development and growth are never a wasted effort.
Something I don’t talk about a lot (partly because I don’t want to confuse my audience) is the different ways that I launch. Sometimes I have two or three things launching at a time, but only one of them is public, but others (like private coaching, beta containers, and new programs) are going down behind the scenes.
I mentioned, I experimented with an "open house" style launch? In addition to that I've had fun implementing with webinar to launch, private launches, as well as community-only launches not readily available to the public.
A virtual assistant wasn't my first hire and here's why. As the business was growing rather quickly, I got incredibly clear on the missing gaps I needed and prioritized them by separating what I wanted vs what the business needed. A virtual assistant to do ALL the things, wasn't the right fit. Instead I was intentional about hiring niche contractors who were experts at their ONE thing to fill that missing gap.
As I'm getting to hire part time members to join the team, I'm not expecting them to do it all. Instead, I want each hire to be dedicated to focus on what their zone of genius is!